Make a Good Impression

 In order to gain an edge in today’s real estate market when buyers/investors have so many options, a property must  be priced right and look better than the competition. One of the best, proven  methods to faster sales is a process known as “staging.” It is not a new concept for showing a home, but is relatively new to the New  York brokerage community. The term originated in California about 15 years ago  by Barbara Schwarz. She realized by prepping a home for sale, it sold faster and frequently for more  than the asking price.  

 Staging uses design and conceptualization techniques. The objective is to have  potential buyers walk in and envision the property as their home. They can see  themselves living and entertaining there. It’s all about creating a space that makes buyers connect emotionally to it. They  should feel as if they were the owner, not a guest. As a seller, In order to do  this effectively, you need to make your house as impersonal and attractive as  possible to stimulate the buyer’s visual acuity.  

 An initial discussion of the seller and the stager is important in order to  review the property’s weak and strong points, what changes need to be made, how much time it will  take, and what else is needed to stage it. Besides the basic cleaning and repairing, Staging has five basic elements: De-clutter, Pare down, Position furniture, Color, Lighting.  

 Home staging is effective because it emphasizes a property’s strengths and minimizes its weak points. It allows your home to be shown at  its maximum potential. Presenting a well-cared for home and creating a property that gives a positive  first impression. It attracts the attention and admiration of prospective  buyers, and encourages them to consider how your property fits their  requirements.  

 Home Staging is a smart investment and a cost-effective marketing tool for the  broker. It can be a deal-maker and sell a property for the best price in the shortest  amount of time.    


By: Barbara Brock; president of A Proper Place, a Manhattan-based home staging,  decorating and professional organizing company.